About NuevaFlo

Built by the industry, for the industry.

NuevaFlo was born from an uncomfortable truth: Latin American SMB freight forwarders have been abandoned by the big technology platforms.

Our Story

After years working in logistics operations, management, and technology leadership at companies such as ECU Worldwide, Qwyk, and Magaya, our founder began to notice the same problem repeating itself: solutions that once served small and mid-sized freight forwarders had become too expensive, too complex, and increasingly disconnected from their reality.

Large platforms shifted their focus toward enterprise contracts in Europe and North America. Investors pushed for aggressive growth. Meanwhile, Latin American SMEs were left stuck between spreadsheets and 50.000 Dollar systems that were never designed for them.

That had to change.

Why We Exist

We exist because small and mid-sized freight forwarders deserve world-class technology they can actually use, without prohibitive costs or unnecessary complexity.

Because support should not be an unanswered ticket, but real, close guidance that understands the day-to-day reality of logistics operations.

And because digital transformation in Latin America only works when it is accessible, transparent, and built with empathy for the real challenges of our region.

Our Mission

To provide a SaaS platform designed to help Latin American logistics SMEs manage their operations efficiently, securely, and simply-backed by close human support and a strong local focus.

Our Values

The principles that guide every decision we make and every interaction with our customers.

Closeness
We stand by our customers when they need us most. They are not ticket numbers-they are growth partners. We support their daily operations, speak their language, and understand their reality because we know the context in which they work.
Accessibility
We believe world-class technology should be within reach of SMEs. That’s why we build a powerful yet easy-to-use platform, designed to work from day one-without barriers, prohibitive pricing, or unnecessary complexity.
Trust
We build long-term relationships based on transparency. Clear pricing, visible processes, and a solid platform that SMEs can rely on to grow with confidence.
Agility
Logistics doesn’t wait. Neither do we. We move at the pace of daily operations-listening closely, making fast decisions, and continuously evolving alongside our customers.

Our Founder

He has built his professional career across Europe, the United States, and Latin America, and today lives and works in Colombia. That experience has allowed him to understand first-hand both global logistics and the everyday reality of SMEs in the region.

Before founding NuevaFlo, he worked as an operator at ECU Worldwide, led management teams, founded Qwyk-a digital freight portal later acquired by Magaya-and went on to lead technology strategy as CTO of Magaya.

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Who We Work For

We're for freight forwarders with 5 to 50 employees in Colombia, Ecuador, Panama, and Chile who are ready to leave behind the chaos of Excel, but aren't willing to mortgage their company for enterprise software.

We're for managers who want to sleep peacefully knowing their operation is under control.

We're for operations teams who deserve tools that make their lives easier, not harder.

Join Us

We're building something different. Something honest. Something built for you.